AW Rostamani Group and e& sign partnership to drive EV adoption across the UAE

• The partnership enables AWR Group’s customers to benefit from exclusive EV charging benefits and bundled packages
• Charge&go’s extensive network includes charger installations at selected developments under AWR Properties

Dubai, United Arab Emirates, 24 October 2024: AW Rostamani Group (AWR), one of the UAE’s leading family business groups whose automotive vertical has been servicing consumers’ mobility needs for more than 50 years, and Charge&go, the electric mobility subsidiary of e& have joined forces to drive the adoption of electric vehicles (EVs) across the UAE. Signing a Memorandum of Understanding (MoU) on the second day of GITEX 2024, the world’s largest technology event, the partnership aims to support the UAE government’s ambitions to accelerate the transition to sustainable mobility in the UAE.

Aligning with the global sustainability agenda, this strategic partnership showcases AWR Group’s efforts to address the perceived barrier of ‘range anxiety’ by making EV ownership more convenient for its existing customers and offering an incentive to those considering buying an EV vehicle. This strategic move builds on the Group’s introduction of premium electric mobility brand ZEEKR to the UAE earlier this year, expanding consumer choice in the country’s growing EV segment. The collaboration represents a shared vision towards easing charging-related concerns and establishing an optimal EV adoption journey.

Under this partnership, AWR Group customers will benefit from exclusive EV charging benefits, bundled packages, and access to Charge&go’s extensive network of charging stations across the UAE. To further enhance the EV experience, Charge&go will install charging stations at various properties under the AWR Properties portfolio, including showrooms, offering customers convenient charging solutions and a seamless EV experience.

Commenting on the partnership, Mahesh Rohra, Chief Strategy & Business Development Officer at AWR Group stated: “By listening to our customers, we understand that a key barrier to EV adoption is the availability of a comprehensive charging infrastructure. Through this partnership with Charge&go, we’re addressing this perceived concern head-on, making EV ownership more convenient and accessible for our customers. This exciting collaboration aligns with AWR Group’s ongoing commitment to sustainable mobility, contributing to a greener future for the UAE and supporting the nation’s zero-emission goals.”

Muammar AlRukhaimi, Chief Executive Officer, Etisalat Services Holding, said: “Our collaboration with AWR Group marks a strategic step in making electric vehicle ownership more appealing in the UAE. By expanding the charging infrastructure and delivering exclusive customer benefits, we’re breaking down the barriers to EV adoption and driving the nation’s transition toward a more sustainable, eco-friendly future.”

Together, AWR Group and e& are committed to revolutionising the UAE’s electric mobility industry, providing a seamless customer experience to drive EV adoption.

About AW Rostamani (AWR) Group 

AW Rostamani (AWR) Group, founded in 1954 in Dubai, UAE, is one of the Middle East’s leading and most reputable conglomerates, with 3,000 employees, a turnover of over $2 billion, and a presence in the UAE, India and the United Kingdom. Its subsidiaries work across a diverse range of sectors including automotive, real estate, retail, lighting solutions, travel and logistics. Arabian Automobiles, an internationally renowned business of AWR, is the exclusive distributor of Nissan, Infiniti, and Renault across Dubai and the Northern Emirates. 

In 2023, AWR Group announced its partnership with Chery, the globally renowned Chinese automobile brand, ZEEKR and SMART, the global premium electric mobility technology brands in the UAE. 

AWR Group continues to enrich customers’ lives through the introduction of innovative products, services and sustainable solutions into the marketplace.